Air Jordan 3 OG 'Black Cement' 2024 Men's Sneaker

The Original. Restored.

The Air Jordan 3 OG 'Black Cement' is not just a colorway — it's the colorway. First released in 1988, the Black Cement AJ3 is the shoe Michael Jordan wore when he won the NBA Slam Dunk Contest, the shoe that changed the trajectory of sneaker culture, and the shoe that convinced MJ to stay with Nike. The 2024 OG retro brings it back with the closest-to-original construction and materials Jordan Brand has ever produced, honoring one of the most important sneakers ever made.

Why the Black Cement Matters

The Air Jordan 3 was a turning point. Designed by Tinker Hatfield, it introduced visible Air cushioning, the Jumpman logo, and an elephant print texture that became instantly iconic. The Black Cement colorway — black leather with cement grey elephant print and red accents — is the version that defined the silhouette. Every detail on the 2024 OG retro is a deliberate nod to the original: the materials, the construction, the feel. This is as close to the 1988 original as you can get without a time machine.

What Makes It the Standard

• ✦ Air Jordan 3 OG silhouette — Tinker Hatfield's landmark design, one of the most significant sneakers in history
• ✦ Black Cement colorway — the original and definitive AJ3 color combination, worn by MJ at the 1988 Slam Dunk Contest
• ✦ Premium leather upper with elephant print detailing — the iconic AJ3 texture in its most classic execution
• ✦ Visible Air-Sole unit — the innovation that changed sneaker design forever, delivering responsive cushioning with every step
• ✦ OG-level construction — 2024 retro built to honor the original with premium materials and authentic detailing
• ✦ Jumpman branding — the logo that debuted on this very silhouette, now a global symbol of basketball culture

Some Shoes Are Historic. This Is One of Them.

The Black Cement AJ3 doesn't need an introduction to anyone who knows sneakers. The 2024 OG retro is the version collectors have been waiting for — a faithful, premium return of the shoe that started it all. If there's one Jordan to own, this is the argument for it.